Uncategorized

The Future of the Residential Solar Value Proposition

In the business of distributed solar energy, net-energy metering (NEM) and rate cases are eroding the old value proposition of simply cutting electric bills. Don’t fret! The techniques we have used to sell solar have already changed more than once in the last 10 years. This is another iteration and not the end of the world. So before looking into the future of where solar customer acquisition is going, let’s step back in time and learn from where it has been.

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Uncategorized

The Future of the Residential Solar Value Proposition

In the business of distributed solar energy, net-energy metering (NEM) and rate cases are eroding the old value proposition of simply cutting electric bills. Don’t fret! The techniques we have used to sell solar have already changed more than once in the last 10 years. This is another iteration and not the end of the world. So before looking into the future of where solar customer acquisition is going, let’s step back in time and learn from where it has been.

Read More