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How to Get Famous in the Solar Industry

A few months back, Seth Godin, a best selling marketing guru, wrote a blog post about defining what it means for brands to be famous, and I thought his insights were extremely relevant to our solar marketing community. Of course, all solar companies, whether installers, manufacturers, or software solutions would love to be household names, but shou

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Even in the Off Season, Utilities Must Prepare the Smart Grid with Storage for Natural Disasters

Although the U.S. made it through a quiet 2014 Atlantic hurricane season this year, it doesn’t mean we’re out of the waters. Natural disasters are an ongoing threat to our infrastructure, and utilities need to be conscious of the present state and future of our power grid. Fortunately, in recent years many utilities across the country have recognized the importance of being prepared for major storms, and have been actively researching and implementing solutions to prepare for the next big one.

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The Three Biggest Solar Charts of 2014

The rise of solar power allows a further democratizing of the electricity system, and these charts illustrate how 2014 was a banner year for solar, but particularly distributed solar power. First, the following chart shows that 2014 opened on the heels of an impressive year of solar growth. In 2013, over 20 percent of new power plant capacity was f

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Fact Sheet: Renewable Energy Job Numbers

A 2013 report from the Bureau of Labor Statistics (BLS) found 3.4 million green jobs in the United States at the end of 2011. This is the latest data available from BLS, due to the elimination of its Green Careers program. On March 1, 2013, the across-the board spending cuts referred to as sequestration, required by the amended Balanced Budget and Emergency Deficit Control Act, came into effect. As part of those budget cuts, BLS stopped offering all “measuring green jobs” products.

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