Every Solar Company Is a Media Empire, But Few Use It
Back in 2005, Tom Foremski, the publisher of tech blog Silicon Valley Watcher, famously wrote, “Every company is a media company.” It’s a very profound insight that I think many solar companies take lightly — or completely ignore — so I hope this post will help you realize the potential of the solar media empire at your disposal. First, let’s defin


We need to have “the talk” about solar power and equity, because ignoring uncomfortable questions will invite misinformation and bad decisions. We need an informed dialogue about how local solar power can impact low-income communities and communities of color in the U.S. We need to talk about “all the good things, and the bad things, that may be.”
Is it politics at play? Or is it simply a case of sloppy drafting? Whichever the case, West Virginia Gov. Earl Ray Tomblin has a tough choice to make in the next few days. Legislation now on his desk, HB 2201, could jeopardize the future of rooftop solar in the state by rewriting West Virginia’s net-metering policies. Regardless of the motives of t
“We can unlock the potential of the commercial and industrial (C&I) solar market if we only had form legal documents!” says everyone, all the time. If only it were that simple. Rule number one: commercial solar is not residential. The residential sector often utilizes boilerplate offtake agreements. These “take-it or leave-it” form documents are st