What Business Are Electric Utilities In?
Many businesses can now perform the traditional functions of an electric utility — provide affordable, reliable, resilient power to homes and businesses. The barriers to entry in the business have fallen. For instance, a home with rooftop solar panels, batteries, and gas-based generators may choose to be grid-independent. Even when homes decide to remain grid-tied, utilities face falling demand and revenue, and the possibility of future grid-defection. Further, competing electricity solutions can emerge quickly, and not one-home-at-a-time — microgrids can offer community, village, or campus-level solutions.


New entrants to Japan’s solar power market are being told they may be unable to sell all the power to Japan’s utilities that their projects can produce.
In recent months, a veritable open patent war has erupted between Tesla Motors and Toyota. Both companies have been widely cited in the industry and financial press for their respective announcements opening up their electric vehicle (Tesla) and fuel cell (Toyota) patents. Tesla CEO Elon Musk opened the first salvo with a blog post last June in which he announced that Tesla would “not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.”
SolarCity Corp., the biggest U.S. rooftop solar installer, sued Salt River Project, alleging the Tempe, Arizona-based utility’s new pricing policy will “punish customers who choose to go solar.”
This solar marketing post is going to be purposely brief, and you will probably appreciate that. Why Brevity Is Important Solar marketing brevity is so important today because we have so much more information, data, and distractions in both of our offline and online worlds, yet we’re restricted to the same number of hours in the day. We may hate to